- Cleansing: Like any shampoo, it helps to cleanse the hair and scalp, removing dirt, oil, and product buildup
- Volume: The "bodifying" aspect of the shampoo suggests that it aims to give the hair more volume, making it appear fuller and thicker
- Densifying: The formula might contain ingredients aimed at promoting hair density and reducing the appearance of thinning hair
- Strengthening: Some shampoos in this category also include ingredients that can strengthen hair fibers, minimizing breakage and improving overall hair health
- Scalp Health: A healthy scalp is essential for healthy hair growth, so the shampoo might contain ingredients that support scalp well-being